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WHAT'S A FLUFF COMPANY?

Fluffco doesn't manufacture sweet whipped marshmallow spread or cotton swabs. We're a two-person creative partnership based in Toronto.

So why Fluff? Because we personally find ourselves as much consumers as we are critics of popular culture, it's important to us that the 'left-overs' of our culture are not trivialized. Popular culture is not a monoculture; it's international and it traces a wide spectrum of personalities, subcultures, and corporate identities. It's often in the throw away areas of our day-to-day lives that we find beauty and imagination -- this is the Fluff.

August 29th, 2008

Taters Precious?

Photo by Gayla Trail  All Rights Reserved

August 28th, 2008

Troy-Bilt Pony Garden Tiller

When Troy-Bilt, makers of large lawn and garden power machines, contacted me about reviewing a product I was a little hesitant. Actually I was a lot hesitant. I said no at first and then mulled it over for about a month before deciding to give it a try. First, let me explain. My first few experiences [...]

August 28th, 2008

Spelt (Triticum spelta)

Photo by Gayla Trail  All Rights Reserved

August 27th, 2008

Davin’s Nasturtium

Photo by Davin Risk All Rights Reserved

August 26th, 2008

Ontario Fruit Basket

Photo by Gayla Trail  All Rights Reserved

August 25th, 2008

Eco-Me Cat Starter Kit

Eco-Me specializes in D.I.Y natural cleaning, bath and home products and kits. The idea is a bit unusual: rather than simply selling natural products, they provide the recipes, reusable containers and tools, and essential oils so that you can make your own. Many of us, most especially those that are new to green living [...]

August 25th, 2008

‘Chocolate Cherry’ Sunflower, Unfurling

Photo by Gayla Trail  All Rights Reserved

August 24th, 2008

Mystery Tree in the Garden

I found an entire tree laying flat across the street garden this morning. Just, you know, laying there. How it got there or why is beyond me. Okay. Here’s the thing: The garden’s a mess. I have barely touched it since the last big incident. I just haven’t had it in me. Call in the [...]

August 22nd, 2008

Camera Hero

Dudes. Tighten your headbands and dust off your spandex, Justin James Reed has launched a project that’s critical to our understanding of Contemporary Photography. It’s Air Camera and Justin wants shots of your very best fauxtographic chops. Whether you’re an Eddie Van Nikon or an Yngwie Hasselblad this is the site for you.

August 22nd, 2008

Lettuce Wishes

Photo by Gayla Trail  All Rights Reserved

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