FLUFFCO - The Fluff Company

On Sunday, May 4 2008 at Front and Mifflin Sts. in Philadelphia, PA Zoe Strauss presents the 2008 incarnation of her serial I-95 show. 231 photographs will be attached under I-95 from 1pm to 4pm and those same photos can be removed by those attending after 4pm.

Strauss wrote recently about how feelings surrounding the show’s transient nature has come under some challenge as the market value of here work increased.

“After the I-95 show two years ago, right after I was in the Whitney biennial, I felt that some people didn’t understand that the show wasn’t a ‘give away,’ but rather it’s just that when the show is done the photos are left to the elements and people can take them if they want. I had some consternation regarding how I saw the taking of the photos after the show was done. I did want people to take them if they wanted them… but I wanted someone to take them on the basis of their engagement with the show, not on the promise of a piece of the show having monetary value.” — Zoe Strauss

The perspective she’s gained leading up to this year’s show is an interesting balance to the photographic print as the authorized tradable product of the art market.