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WHAT'S A FLUFF COMPANY?

Fluffco doesn't manufacture sweet whipped marshmallow spread or cotton swabs. We're a two-person creative partnership based in Toronto.

So why Fluff? Because we personally find ourselves as much consumers as we are critics of popular culture, it's important to us that the 'left-overs' of our culture are not trivialized. Popular culture is not a monoculture; it's international and it traces a wide spectrum of personalities, subcultures, and corporate identities. It's often in the throw away areas of our day-to-day lives that we find beauty and imagination -- this is the Fluff.

May 10th, 2008

Where We’re From

Lindley Warren, who curated the successful The Ones we Love project, has released a new thematic project entitled Where We’re From. “Where We’re From is a project focusing on where it is that the selected photographers have grown up, lived, or are currently living. The project allows viewers an inside look at places that the artists [...]

May 10th, 2008

Flash Forward 2008 Winners Announced

Magenta Publishing for the Arts has released the list of the winners for Flash Forward 2008. This year’s Bright Spark Award winner is Adam Makarenko whose work is aligned with the creations of Lori Nix and fellow Canadian Sarah Anne Johnson who was one of the winners of this year’s Grange Prize. As in previous years, the [...]

May 10th, 2008

plantsale2008 [Flickr]

yougrowgirl posted a photo:

plantsale2008

May 9th, 2008

Blue Fescue (Festuca glauca) Babies

Photo by Gayla Trail All Rights Reserved

May 8th, 2008

ADC Young Guns 6

The Art Directors Club continues with its mandate of recognizing and fostering new work and emerging talents in multiple creative fields. Since 1996, Young Guns has chosen to honour people doing outstanding multidisciplinary work. This year’s competition is now open until June 2nd. ADC Young Guns exists to identify the vanguard of creative professionals who let [...]

May 8th, 2008

Food Gardening is on the Rise

More and more publications are reporting on the changing tide towards growing our own food, most especially in urban areas. This is something I can sense with my own eyes and ears as more and more community gardens crop up in every city I visit, and as more and more emails flood my inbox [...]

May 8th, 2008

They’re BACK!

Photo by Gayla Trail All Rights Reserved

May 7th, 2008

William Greiner - Fallen Paradise

Klompching Gallery has released a limited edition book of images from William Greiner’s exhibition Fallen Paradise currently running at the gallery until June 27th. $125.00 — 100 signed and numbered examples, hardbound , 28 pages , 26 color plates, 11 ½ x 15 1/8” , each book includes an original signed c-print 4 x 6”. klompching.com 111 Front [...]

May 7th, 2008

Having Discovered a Thirteenth…

Right. So. Yet another reason why I can not grow edibles in the Guerilla / Street Garden. The other night we stepped outside for a walk to discover a giant patch of bright blue paint slapped onto the raw brick wall of our building… much of which splattered onto my plants below. There are [...]

May 7th, 2008

Crown Imperial Fritillaria (Fritillaria imperialis)

Photo by Gayla Trail All Rights Reserved

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