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WHAT'S A FLUFF COMPANY?

Fluffco doesn't manufacture sweet whipped marshmallow spread or cotton swabs. We're a two-person creative partnership based in Toronto.

So why Fluff? Because we personally find ourselves as much consumers as we are critics of popular culture, it's important to us that the 'left-overs' of our culture are not trivialized. Popular culture is not a monoculture; it's international and it traces a wide spectrum of personalities, subcultures, and corporate identities. It's often in the throw away areas of our day-to-day lives that we find beauty and imagination -- this is the Fluff.

January 29th, 2009 — Comment

Photos of Compost Queen

Organic Gardening Feb-Mar 2009

Back in November—a day before the first real snow hit the ground—I travelled to the heart of Aurora to take some photos of Canada’s Compost Queen, Elfie Blue for Organic Gardening magazine. The issue is now out and I thought I would provide a tiny tear-sheet glimpse at the photos.

Both Gayla and I have done a number of photo assignments over the years but this was actually my first portrait shoot. I was really happy with how the images turned out and the process stripped away some of the nervousness I’ve had about doing portraits.

November 21st, 2008 — Comment

Bubl @ Artsy Games Incubator

March 1st, 2008 — Comment

The You Grow Girl™ Eighth Birthday and First Annual Celebratory Haiku Contest

February 9th, 2008 — Comment

Organic Gardening Magazine (Feb 08)

February 9th, 2008 — Comment

Seeking Subjects for Green Minds Project

January 11th, 2008 — Comment

Low Resolution 2008 Planner

December 1st, 2007 — Comment

Gallery: Natural Depth

December 1st, 2007 — Comment

Gallery: Little Stories

November 30th, 2007 — 2 Comments

Gallery: Not Now, Not Ever

July 27th, 2007 — Comment

BlogHer ‘07: Blogging is More Than Words

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